According to Thisday newspaper, the First Registrars and Investor Service Limited, has said that its new corporate brand identity, will bring about improved customer service delivery.
The firm changed its identity from First Registrars Nigeria Limited to First Registrars and Investor Service Limited. It stressed that the move would reposition the company to deliver excellent service to its customers and contribute to the nation’s growth.
Speaking at the unveiling ceremony in Lagos recently, the Managing Director and Chief Executive Officer of First Registrars and Investor Service Limited, Mr. Bayo Olugbemi, expressed appreciation to the management for investing so much especially in the areas of experience and skills to reposition the company.
Noting that when FirstBank divested from the company in compliance with regulatory requirements, they felt the need to create their own brand identity, which was unique though retaining their heritage.
According to him, “If you look carefully, you would observe that our new brand identity, logo and website have been designed with so many other collaterals to reflect the new brand. However, these changes signal so much more than the physical representation alone.
“First Registrars is positioning itself for the future which involve our stakeholders. Our new identity is our commitment to provide an advanced share data management service in Nigeria and the entire continent of Africa through excellence, innovation, and professionalism”, Thisday reported.
“Beyond our core share data management service, we have also broadened our service to include other investor related services such as e-voting services, address verification and know your customer services among others.
“First registrars rose from being a registrar department in the FirstBank of Nigeria Plc, in 2000 to become not only a subsidiary but a market leader in the registrars’ sub-sector of the Nigeria capital market within a decade. As an organisation, we pride ourselves by this undoubtedly no mean feat.”
According to Thisday, Olugbemi further explained that the new identity was part of the company’s desire to deliver value added service to its stakeholders in the immediate, short and long term which is reflected by the golden accent in its logo.
“He added that though the company has rebranded its identity, “our timeless values remain unshaken and to these tenets, we hold true and remain committed to even as we are delivering on our brands promises.” (Thisdaylive).